INGOOD IS AN ADVERTISING AGENCY FOR SMART CLIENTS LOOKING TOWARD THE FUTURE. WE HELP BRANDS BECOME MORE COMPETITIVE IN GLOBAL AND LOCAL MARKETS THROUGH COMMUNICATION STRATEGIES, CREATIVE IDEAS, CONTENT PRODUCTION, AND TECH EXPERIENCES.
Works
Ingood is built on the solid experience of a team of professionals, carrying forward a legacy of international projects driven by the same mindset that shapes its work today.
SANDY FEET
commercial production
COCA COLA
Tailor-made production for Ogilvy Singapore and Coca-Cola, directed by Augusto Zapiola. InGood acted as a hub between South America, Asia, and Europe, coordinating an international launch for a new beverage — blending storytelling, frozen emotions, and unforgettable memories.
A SEED OF HOPE
branded content
BLUEBAND
Global branded content for Blueband with DDB. A socially driven story filmed in Africa and directed by award-winning Giordano Maestrelli. InGood contributed to the creative development and coordinated a multicultural production across Sri Lanka, Brazil, Europe, and Asia.
MANIFESTO
CAMPAIGN
creative direction
Tezenis
InGood led strategy, creativity, and production for a campaign that celebrates female authenticity in all its forms. A powerful, inclusive visual story, created by InGood and directed by Federico Brugia, where underwear becomes an expression of self — a personal way to feel good, free from clichés.
CIAOCIAO COMPROMESSI
brand growth
MGMOTOR
InGood has been a strategic partner of MG Motor since its return to the Italian market. An ongoing collaboration that has supported the brand’s entire growth journey — now positioning it among the key players in the automotive sector. From brand building to storytelling and technology experiences, every phase has been driven by an integrated approach that balances performance with identity.
Method
INGOOD IS AN
ECONOMICALLY
SUSTAINABLE AGENCY
WHERE PERFORMANCES
ARE OPTIMIZED.
Method
OUR PROCESSES
ARE DESIGNED
TO REDUCE
COSTS AND WASTE.
Method
NO STRATIFICATION MEANS NO ENTROPY: WE BUILD TAILOR-MADE TEAMS BASED ON REAL CUSTOMERS’ NEEDS.
THE TRUE NATURE OF TASTE
video production
Veggy Good
An engaging and unexpected campaign created by WT and produced by InGood, blending live action and animated graphics into a unique visual story. The film is directed by Cinzia Pedrizzetti, with photographs by Matteo Linguiti and animations by SUUN Studio. It comes to life through a seamless mix of techniques and languages, where nature in motion becomes the narrative thread.
Merry
Chocolate
social campaign
Venchi
A Christmas social campaign for Venchi’s holiday season, inspired by the whimsical and colorful world of Andrew Bannecker. Alongside the campaign, InGood also developed the social strategy for this and other Venchi projects, ensuring a consistent and impactful presence across channels.
Values
WE ARE CURIOUS, RELIABLE, AND DETERMINED. WE BELIEVE IN LISTENING, TRANSPARENCY, AND THE POWER OF BRILLIANT IDEAS TO SOLVE PROBLEMS AND CREATE VALUE. WE ONLY DO WHAT MAKES US HAPPY — AND IT WORKS.
Beauty
Rebranding
brand identity
Malì Milano
Creating a brand from scratch. A fully integrated communication project that started with a strategic workshop to define identity, target, and tone of voice, and continued through creativity and production. InGood managed the new e-commerce, social presence, seasonal campaigns, and the packaging redesign — all crafted to express the brand’s essence in every detail.
Retail Experience
retail design
Italicus
A strategic design project for a Pernod Ricard brand, supporting both product development and its local market presence. InGood curated the packaging, point-of-sale materials, and storytelling — blending Italian lifestyle and the natural quality of ingredients with a contemporary touch.
Vision
Ingood is a new kind of creative agency — fluid, sustainable, international — where strategy, creativity, and technology come together to help brands compete, today and tomorrow.
Founder's
project
Raise Your EGO
CREATIVE STRATEGY
Lamborghini
Our founder brings over a decade of experience in the automotive sector, leading strategic and creative work for Lamborghini — from launching the Huracán and positioning icons like Aventador and Urus, to exclusive one-off projects and premium digital and tech initiatives.
Enter
the district
brand repositioning
Rinascente
A strategic consultancy project carried out by the agency’s creative leadership, which redefined Rinascente’s positioning and helped transform it from a marginal space into a cultural, social, and shopping hub. The work restored the brand’s identity and relevance, reconnecting the store to the city and its people — from Milan to Rome, from Turin to Florence.
Happy Together
GLOBAL STRATEGY
Aperol
With solid expertise in the beverage industry, our team supported Aperol’s growth from a local brand to a global aperitivo icon — from building the cultural foundation of the Spritz with ‘3-2-1’ to the ‘Happy Together’ campaign, and into a global ecosystem of activations and experiences.